Marketing Concepts: Explained

Is the world of marketing confusing you? These analogies are simple, easy-to-understand and actually quite accurate!

A business professor was explaining ten (10) marketing concepts:

You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” - That’s Direct Marketing

You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. Marry him.” - That’s Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” - That’s Telemarketing.

You’re at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her a ride and then say: “By the way, I’m rich. Will you marry me?” - That’s Public Relations

You’re at a party and see a gorgeous girl. She walks up to you and says: “You are very rich! Can you marry me?” - That’s Brand Recognition.

You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a hard slap on your face. - That’s Customer Feedback.

You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. - That’s demand and supply gap.

You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her: “I’m rich. Will you marry me?” And she goes with him - That’s competition eating into your market share.

You see a gorgeous girl at a party. You go up to her and before you say: ‘I’m rich Marry me!’ your wife arrives. - That’s restriction for entering new markets.

You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich Marry me! Another girl arrives and says, I’m also available. - That’s buy one take one.

Why I Fired My Secretary

"Why I fired my Secretary"

Last week was my birthday
and I didn’t feel very well
waking up on that morning. I went downstairs for breakfast
hoping my wife would be pleasant and say,
‘Happy Birthday!’,
and possibly have a small present for me. As it turned out,
she barely said good morning,
let alone
‘ Happy Birthday.’ I thought… Well, that’s marriage for you,
but the kids…
They will remember. My kids came bounding down stairs to breakfast
and didn’t say a word.
So when I left for the office,
I felt pretty low
and somewhat despondent. As I walked into my office,
my secretary Jane said,
‘Good Morning Boss,
and by the way
Happy Birthday ! ‘
It felt a little better
that at least someone had remembered. I worked until one o’clock ,
when Jane knocked on my door
and said, ‘You know,
It’s such a beautiful day outside,
and it is your Birthday,
what do you say we go out to lunch,
just you and me.’
I said, ‘Thanks, Jane,
that’s the greatest thing
I’ve heard all day.
Let’s go !’ We went to lunch.
But we didn’t go
where we normally would go.
She chose instead at a quiet bistro
with a private table.
We had two martinis each
and I enjoyed the meal tremendously. On the way back to the office,
Jane said, ‘You know,
It’s such a beautiful day…
We don’t need to go straight back to the office,
Do We ?’ I responded,
‘I guess not.
What do you have in mind ?’
She said,
‘Let’s drop by my apartment,
it’s just around the corner.’
After arriving at her apartment,
Jane turned to me and said,
‘ Boss, if you don’t mind,
I’m going to step into the bedroom
for just a moment.
I’ll be right back.’
‘Ok.’ I nervously replied. She went into the bedroom and,
after a couple of minutes,
she came out
carrying a huge birthday cake …
Followed
by my wife,
my kids,
and dozens of my friends
and co-workers,
all singing ‘Happy Birthday’. And I just sat there…

On the couch…

Naked.