Saturday, November 15, 2008

Marketing Concepts: Explained

Is the world of marketing confusing you? These analogies are simple, easy-to-understand and actually quite accurate!

A business professor was explaining ten (10) marketing concepts:

You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” - That’s Direct Marketing

You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. Marry him.” - That’s Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” - That’s Telemarketing.

You’re at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her a ride and then say: “By the way, I’m rich. Will you marry me?” - That’s Public Relations

You’re at a party and see a gorgeous girl. She walks up to you and says: “You are very rich! Can you marry me?” - That’s Brand Recognition.

You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a hard slap on your face. - That’s Customer Feedback.

You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. - That’s demand and supply gap.

You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her: “I’m rich. Will you marry me?” And she goes with him - That’s competition eating into your market share.

You see a gorgeous girl at a party. You go up to her and before you say: ‘I’m rich Marry me!’ your wife arrives. - That’s restriction for entering new markets.

You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich Marry me! Another girl arrives and says, I’m also available. - That’s buy one take one.


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